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National sales agency

Own the Eastern Cape

Two trusted daily titles. Both halves of the province. More than 1.4 million readers across print and digital, all through one partner.

Reach at a glance

Copies sold a day
21,145
ABC, Apr–Jun 2026
Readers, print + digital
1.44m
Combined readership
Monthly page views
1.18m
Jul 2026
Years of local journalism
330+
Since 1845

Two titles, one province

Two audiences that complement each other

Young, growing readers in the east. Established households in the west. One conversation and one schedule to reach them both.

Est. 1872 · East London

South Africa’s oldest region-defining daily and the best-selling newspaper across East London, the Border and the eastern half of the Eastern Cape. Known for award-winning investigative journalism and hyperlocal advocacy such as Ward Watch, with a fast-growing audience on DispatchLIVE.

Where it reaches: East London and the rest of Buffalo City, the Border, the former Transkei and the Wild Coast, including Queenstown, Mthatha, Butterworth, Kokstad, Matatiele, Port St Johns and Bizana.

Daily circulation
10,675
Readers (7 days)
654,000
Monthly page views
527,297
  • 61% aged 15–34, average age 32
  • 52% female
  • 48% post-matric
  • R21,564 average monthly household income

Est. 1845 · Gqeberha

South Africa’s oldest existing news source, reporting for more than 180 years. The definitive voice of Nelson Mandela Bay, the Garden Route and the western half of the Eastern Cape, with readers who stay: 88% spend at least half an hour with the printed paper every day.

Where it reaches: Gqeberha (Port Elizabeth) and Kariega (Uitenhage), the Karoo towns of Graaff-Reinet, Cradock and Somerset East, Makhanda, Port Alfred and the Garden Route to George.

Daily circulation
10,470
Readers (4 weeks)
790,000
Monthly page views
650,336
  • 63% aged 35+
  • 57% female
  • 61% married or with a partner
  • R21,904 average monthly household income

Sources: ABC Apr–Jun 2026; FUSION 2022; Google Analytics Jul 2026. Readership is print and online combined.

Print distribution

Print distribution footprints of the Daily Dispatch and The Herald The Daily Dispatch covers the east of the Eastern Cape, from East London and Queenstown to Mthatha, Port St Johns, Kokstad and Matatiele. The Herald covers the west, from Gqeberha and Kariega to Graaff-Reinet, Cradock and the Garden Route to George. The two footprints overlap from Fort Beaufort, Makhanda and Port Alfred down to Alexandria, Kariega and Gqeberha. King William’s Town, Bhisho and Peddie are Daily Dispatch only.

Plan your schedule

Mix your Eastern Cape campaign.

Choose your titles, then slide print, digital banners and native content to sketch a schedule. Send it to us and we’ll come back with a plan and rates.

Titles
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Full-colour ads, front-page strips, inserts and supplements

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Display, high-impact billboards, video and home-page takeovers

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Sponsored articles, amplified on Facebook and X

Your campaign personality

The Front-Page Regular

Trusted, tangible and on the breakfast table. You want the authority of papers Eastern Cape families have read for generations.

Daily Dispatch + The Herald · Print 50% · Digital banners 30% · Native content 20%

Readership of your titles: 1.44m

Plan this schedule with us

Why it belongs on your schedule

One buy, the whole province

  • Whole-province coverage

    Both metros, the Wild Coast, the Karoo and the Garden Route.

  • Trusted journalism

    More than 330 years of award-winning local reporting.

  • Locally owned

    Both titles are part of Ubuntu Media Holdings, locally owned and invested in independent Eastern Cape journalism.

  • Print and digital together

    Reach the combined print and digital audience in a single schedule.

  • Make your launch local news

    Openings, launches and hiring drives, seen in the papers locals trust.

  • Meet readers face to face

    Sponsor the Herald Cycle Tour, Schools Quiz or Citizen of the Year.

Good questions

Advertising in the Eastern Cape

How do I advertise in the Daily Dispatch or The Herald?

Through us. Twenty-One Thirty is the national sales agency for both titles. Tell us who you want to reach, your budget and your dates, and we will plan a schedule across print, digital banners and native content, then book it for you. Start with the planner above or send us a message.

How much does it cost to advertise?

It depends on the titles you choose, the ad size and position, how often it runs and your mix of print and digital. Send us your brief and Sumeshni will come back with current rates and a quote for your schedule.

Can I advertise in just one of the newspapers?

Yes. Book the Daily Dispatch for East London and the eastern half of the province, The Herald for Gqeberha (Port Elizabeth) and the west, or both to cover the whole Eastern Cape in one buy.

Which areas do the papers reach?

The Daily Dispatch covers East London and Buffalo City, the Border, the Wild Coast and the former Transkei up to Kokstad and Matatiele. The Herald covers Gqeberha, Kariega and the rest of Nelson Mandela Bay, the Karoo towns and the Garden Route to George. Both reach Makhanda, Port Alfred, Fort Beaufort and Alexandria.

Can I advertise online as well as in print?

Yes. Alongside print, we sell digital banners on DispatchLIVE and HeraldLIVE, including high-impact billboards, video and home-page takeovers, and native content amplified on Facebook and X.

Let’s build your schedule

Talk to Sumeshni about rates, special positions and the editorial calendar for both titles.